JENN J LEE

NIKE X FENG CHEN WANG

Feng Chen Wang’s expansive Nike collection focuses on performance apparel and outerwear with a deconstructed edge, displaying the infinite genderless possibilities of activewear that go beyond the gym or the court. The collaborative transformative jacket, can be worn in 30+ different ways – from a long jacket to an asymmetrical skirt or even to a vest.

We crafted a utopian story of a family unity centered around a seemingly ordinary family with a passion for extreme sports. In this campaign, you’ll get a glimpse of their family reunion, where every member is wearing the garment, yet their unique personalities shine through in their individual expressions.

Credits

Director + Photographer: Lee Wei Swee
DP: Bleu Nuit
Stylist: Anders Thomsen
Nike Collaborator: Feng Chen Wang
Collaborators: Jake Gevalt, Kimou Meyers

PRODUCT LUST

We captured detailed product shots to showcase the collection through elevated styling that highlights each garment’s design, fit, and fabric details. The captures were to showcase the pieces in their best light, emphasizing quality and intentional design.

SELECTED WORK