JENN J LEE

NIKE X AMBUSH – NITESPORT

NiteSport was created to launch Nike x AMBUSH collaboration product. We worked directly in collaboration with Yoon Ahn, founder of AMBUSH to to build a fictitious cinematic world that combined football, teen angst and the supernatural.

This project launched during the 2023 Women’s World Cup. It’s a made up movie about 6 goth girls in high school who have different personas but share a love for soccer. The new girl who joined the soccer team had a secret that unfolds leading up to their championship school game.

Accolades

- British Arrows Award: Arrows Gold - “Best Over 60 & Up To & Including 90 Second Commercial”
- British Arrows Award: Arrows Silver - “Fashion & Styling”
- British Arrows Award: Craft Silver - “Styling”
- British Arrows Award: Craft Bronze - “Casting”

Credits

Director + Photographer: Aidan Zamiri
DP: Ben Carey
Stylist: Lana Lackey
Set Design: Grace Surnow
Design: Virgile Flores
Partner Collaborator: Yoon Ahn (AMBUSH)Collaborators: Jake Gevalt, Kimou Meyers, Riley Hoke

Social Extension

To generate buzz, Yoon Ahn (Founder of AMBUSH) teased her “first short film” in theaters with a mock IMDb page, fake Rotten Tomatoes reviews, a theater ticket stub, and glimpses of storyboards—blurring fiction and reality to excite the audience.

... and the folks on the internet went wild.

SELECTED WORK