LEBRON 20 - “FROM THE KING TO THE NEXT GENERATION”
For LeBron’s 20th signature shoe, the design both celebrates his legendary career and looks ahead to the next generation of athletes. Marking a first in his line, the LeBron 20 debuted as a low-top. The launch colorway, “Time Machine,” in pink and green, features intricate details that highlight defining moments from his journey. While honoring the past, the design was created with a forward-looking vision to inspire the next generation of athletes.
CGI: Builder’s Club
Collaborators: Dani De’Carlo, Dudu Viola, Sergio Martinez
, Hunwoo Choi, Cameron Lee