NIKE X FENG CHEN WANG
Feng Chen Wang’s expansive Nike collection focuses on performance apparel and outerwear with a deconstructed edge, displaying the infinite genderless possibilities of activewear that go beyond the gym or the court. The collaborative transformative jacket, can be worn in 30+ different ways – from a long jacket to an asymmetrical skirt or even to a vest.
We crafted a utopian story of a family unity centered around a seemingly ordinary family with a passion for extreme sports. In this campaign, you’ll get a glimpse of their family reunion, where every member is wearing the garment, yet their unique personalities shine through in their individual expressions.
We crafted a utopian story of a family unity centered around a seemingly ordinary family with a passion for extreme sports. In this campaign, you’ll get a glimpse of their family reunion, where every member is wearing the garment, yet their unique personalities shine through in their individual expressions.
Director + Photographer: Lee Wei Swee
DP: Bleu Nuit
Stylist: Anders Thomsen
Nike Collaborator: Feng Chen Wang
Collaborators: Jake Gevalt, Kimou Meyers
DP: Bleu Nuit
Stylist: Anders Thomsen
Nike Collaborator: Feng Chen Wang
Collaborators: Jake Gevalt, Kimou Meyers
