CREATIVE DIRECTION




ROOTED IN RUNNING,
REMASTERED FOR STYLE


For this season, we crafted a product journey about outrunning the hype through the lens of 5 different silhouettes on our athletes and protagonists. Outrunning the hype is about more than being anti-trend. It’s a hyper-focus on the passions, projects and spaces that make you feel like you’re living life to its fullest. It’s the quiet confidence to switch lanes and show up, ready for whatever.

Inspired by those who never compromise on comfort, self-expression or pursuing their goals, we’ll elevate how the retro runners are made for athletes on the move.

Photographer: John Yuyi
Director: Pietro Biz Biasia
DP: Andrea Gavazzi
Stylist: Zara Mirkin
Hair: Evanié Frausto
Makeup: Raisa Flowers





           




















JENN LEE © 2024