FIND YOUR FAST: TOGETHER WE FLY
Art directed the athlete storytelling to capture the story of the family of fast. We highlighted Olympic medalist, Shalane Flanagan along with her running family in Utah and her family at home in Oregon to show both their personal connections and their love of running.
Crafted the athlete storytelling to continue to tell the story of ‘Fast’ through photography, campaign materials, AV, retail, digital, and social from end to end.
Crafted the athlete storytelling to continue to tell the story of ‘Fast’ through photography, campaign materials, AV, retail, digital, and social from end to end.
For this season, we wanted to launch the Fast Pack product story in a distinctive way. We crafted the narrative of ‘The Family of Fast,’ which centers around Olympic medalist Shalane Flanagan. We told the story about her life both on and off the track, highlighting her deep connections with her running family and her loved ones at home.
By telling the story of her community, we helped narrate how Shalane’s passion for running is intertwined with her everyday life and the support system that helped foster her success as an athlete, coach, and mother. Through this, we highlighted the seasonal running silhouettes and also brought to life the essence of what it means to be part of a supportive and driven community, reflecting the bigger picture of dedication and family in the world of sports.
Photographer: Mark Mahaney
Director: Tucker Phillips
DP: Blake Myers
Stylist: Victoria Mesenbrink
Design: Soft Power
Collaborators: Adriano Furtado
Director: Tucker Phillips
DP: Blake Myers
Stylist: Victoria Mesenbrink
Design: Soft Power
Collaborators: Adriano Furtado
